Meet The Brand - Pama London

1. What Inspired you to start Pama London?

Our founder, Pauline Hansen, inspired by her passion for yoga and a sustainable lifestyle, noticed a gap in the market for activewear that was both stylish and eco-friendly. She envisioned a brand that embodied the essence of movement and respect for the environment, leading to the creation of Pama London. Our aim is to offer activewear that supports an active lifestyle while being made sustainably and ethically.

2. What is the brand's ethos?

At Pama, we're dedicated to making a positive impact on the environment. Our creative process is fuelled by the desire to leave the world better than we found it, guiding us to produce activewear that reflects our commitment to sustainability and ethical practices.

3. How do you want the brand to make people feel?

We strive to create shapewear that is both flattering and functional, allowing wearers to feel effortlessly stylish and comfortable, whether they're in the studio or out and about. Our designs, inspired by nature and the golden ratio, aim to harmonise with the elements around us, encouraging wearers to "Find your balance, follow your intention, wear with joy."

4. How do you practice Sustainability at home and work?

Sustainability is at the core of everything we do, from the choice of materials to our manufacturing processes. Our activewear is crafted from sustainable textiles, and we prioritise ethical production in Portugal. We're committed to innovation in sustainable textiles and transparency in our operations, ensuring our impact is positive both environmentally and socially.

5. What does your perfect weekend consist of?

Aligned with our brand philosophy, a perfect weekend is one that nurtures well-being, blending activity with rest. It might include a morning yoga session to invigorate the body, followed by a peaceful walk in nature to clear the mind, and ending with some quiet time to reflect and restore energy. It's about finding balance and joy in both movement and stillness, fully embracing the wellness lifestyle we cherish.